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 Adrian Marcoux gives a couple of button pushing pointers, while they sit and game plan for the next day. Magic comes from working together and knowing what to expect. Keep an eye on Adrian out on course and it's a good chance the kid will throw down, very close to him. |
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| Brandon is a true professional, you'll notice in the Four Long Years edit, he even stops after crashing out his first run to sign autographs, despite the need to get back to the top of the hill. It's no different at the SRAM POP Up store. A true pro. |
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| Real fans, so stoked and just wanted to be near the top three, Semenuk, Zink, Messere. We need more kids like this. Who's your favorite rider? |
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| Who doesn't want the current reigning FMB world champ to sign your jersey? Zink is great at winning, and knows how to cope with stress and pressure. |
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| Danny Hart is one of our favorites and it's reactions like this that make it! I think he just realized how gnarly slopestyle is... He's invested. Watch out for Mr. Hart stepping on to the box at the next "real" WC course. |
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| The SRAM viewing deck is one hell of a spot to scream, cheer and have a drink! Lucky. |
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| Precision and attention to detail gets Semenuk to the top. He was back in the park on the Sunday after winning Crankworx, practicing and training to win again. Most people would star fish and nurse the hang over but not this one. Here, he takes a couple of seconds to work with Shawn on set up. |
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| These two live different lives and it's sometimes not that obvious when they ride for some of the same sponsors and co-exist under the same SRAM tent but it's clearly Black and White. |
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| Dawson ran Neutral support for all of the athletes during the slopestyle event, but he was super fired up with Cameron. Dawson was one of the first to work with Cam when he was a nasty shred kid. Now they act like two old dogs. |
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| A rare behind the scenes look at the proudest dad of them all, Mr. Semenuk cheering so hard for his kid! There were only two other nervous dads pacing around on the deck that day... Shandro and Morland looked like two crazy people, but thankfully it worked out. You could cut the tension in the air with a knife when the three were together. |
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| The Giant team is emotional at the World Cups and on the SRAM deck for the finals. This is their reaction to the young new threat, Messere. The new kid on the block boosted and impressed us all. |
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| Four long years... This was the one that Brandon wanted year after year, Contest after contest. He stood on the top of everything except the biggest of them all, in his hometown of Whistler, Kokanee Crankworx. Congratulations and well done. |
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| Semenuk's roots run deep. Brandon has a couple of people that have helped him along the way. You could say, emotions are high with nervous dad #2. |
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| Just part of the job... Managing your big check, helmet and a fat bottle of Champagne. |
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| The SRAM family is one of the biggest and best when it comes to celebrating. It took four cases of beer to soak down the winner of the day. "winning is the best" Tyler Morland |
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| These two old souls are all smiles. Shawn slaves over Semenuk's bikes and makes sure they feel perfect. The "wizard" works for SRAM, but spends most of his time based out of the Tantalus Bike shop in Squamish. If you need the level of care that Semenuk does, see the Wizard (Shawn Cruickshanks) |
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| Looks tough with all those bones sticking out. Imagine what his body feels like when he hits 25 or even 30 years old. |
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