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  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    878 views | 2 comments | 7 faves


    Looks tough with all those bones sticking out. Imagine what his body feels like when he hits 25 or even 30 years old.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    205 views


    These two old soles are all smiles. Shawn slaves over Semenuk’s bikes and makes sure they feel perfect. The “wizard” works for SRAM but spends most of his time based out of the Tantalus Bike shop in Squamish. If you need the level of care that Semenuk does, see the Wizard (Shawn Cruickshanks)

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    281 views | 5 faves


    The SRAM family is one of the biggest and best when it comes to celebrating. It took four cases of beer to soak down the winner of the day. “winning is the best” Tyler Morland

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    315 views


    Semenuk’s roots run deep. Brandon has a couple of people that have helped him along the way. You could say, emotions are high with nervous dad #2.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    352 views | 6 faves


    Four long years… This was the one that Brandon wanted year after year, Contest after contest. He stood on the top of everything except the biggest of them all, in his hometown of Whistler, Kokanee Crankworx. Congratulations and well done.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    197 views | 1 faves


    The Giant team is emotional at the World Cups and on the SRAM deck for the finals. This is their reaction to the young new threat, Messere. The new kid on the block boosted and impressed us all.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    235 views | 1 faves


    A rare behind the scenes look at the proudest dad of them all, Mr. Semenuk cheering so hard for his kid! There were only two other nervous dads pacing around on the deck that day… Shandro and Morland looked like two crazy people but thankfully it worked out. You could cut the tension in the air with a knife when the three were together.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    173 views


    Dawson ran Neutral support for all of the athletes during the slopestyle event, but he was super fired up with Cameron. Dawson was one of the first to work with Cam when he was a nasty shred kid. Now they act like two old dogs.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    283 views | 3 comments | 4 faves


    These two live different lives and it’s sometimes not that obvious when they ride for some of the same sponsors and co-exist under the same SRAM tent but it’s clearly Black and White.

  • flag Whistler, British Columbia

    SramMedia: every-ride-has-a-story
    in: Freeriding

    564 views | 3 comments | 9 faves


    Precision and attention to detail gets Semenuk to the top. He was back in the park on the Sunday after winning Crankworx, practicing and training to win again. Most people would star fish and nurse the hang over but not this one. Here, he takes a couple of seconds to work with Shawn on set up.

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